Car Buying Guide
| Car Buying Guide |
This guide book is a result of fifteen years experience working as a car salesman, finance manager and sales manager in car dealerships across the U.S. It is designed to improve your ability to negotiate the best price on a new car and also help you to avoid the frustrating “back and forth” process that makes purchasing a new vehicle so unpleasant and costly.
Now more than ever, it is important for customers to be aware of the dealer’s hidden profit streams. Recently, the Internet has allowed customers easy access to the new vehicle’s invoice cost. In response, dealers have developed techniques to generate their profit from sources not disclosed in the purchase price or on the Internet. This guide will fully prepare the buyer with a step by step road map to the best price. And before the customer begins negotiations, they will know the entire “Front-End” and “Back-End” costs as well as the techniques dealers will use to increase their profits. This information, combined with one of kind printable calculators and "cheat-sheets", will eliminate any last minute dealer games.
Customers tend to repeat the same strategy when negotiating. They use this strategy because of general misconceptions as to the most effective way to deal with the salesman. For example, most customers will offer a low price and then blindly negotiate “back and forth” with the dealer, hoping they will arrive at a good price. When in fact, this “back and forth” negotiation is what car dealers prefer. Having collectively sold thousands of new cars, we have identified that the best way to negotiate is to know the car dealer’s net costs and sales strategies in advanced and then implement a controlled process to remove all the dealer’s games and gimmicks.
Be aware, even the dealer’s Internet and Fleet departments are not the great source that they appear to be. These departments count on the customer’s limited knowledge of financing and leasing. They make some of the biggest profits for the dealership. In other words, they may appear to be selling the vehicle at a great competitive price to "Internet savvy" customers but are often making substantial profits on the “back-end”.
This guide book contains seven sections. The first section, Dealer Secrets, contains information on how dealers operate.
 They are followed by the five chapters of the guide book: Preparation, Dealer Visit, Calculations, Closing and Finance. The most effective use of this information is to follow each of these guide book chapters like a road-map. At the end of each chapter the reader will obtain essential information that will prepare them for the next step.
This Guide Book is written by group of individuals that have held every professional position in a car sales department. They have at least fifteen years experience and have sold vehicles ranging in price from less than ten thousand dollars to over five hundred thousand dollars.
Furthermore, the techniques, calculators and "cheat sheets" in this guide are a result of careful examination of how dealers make their profits in today’s marketplace. Keep in mind, this information is not meant to be used as an attack on car salesman, but rather to inform the customer on what they are really paying and enable them to purchase their next vehicle with confidence. In most cases, this guide will allow the buyer to purchase their next new vehicle well below the market price and without any headaches.
This guide book requires the use of calculators and printable worksheets that can be accessed on this website. The last chapter: Lease Tools provides the reader with valuable leasing information and lease calculators. Also, this content will refer to common car salesman terms or “lingo” though out the text. The definitions of these terms will appear dynamically on-line or can be reference in the glossary section. |
