| Car Dealer Hold back |
Dealer “Hold-Back” is money paid to a dealership by the manufacturer to off-set the cost of having an “in-stock” selection of vehicles for sale. Most car dealers will have to finance their inventory. This financing cost is called “Flooring”. Because the manufacturer wants the dealer to have a good selection, they contribute to the “flooring” by offering their dealers hold-back payments.
For example, if a dealer buys a car from the manufacturer for $20,000 they generally will have to have it at the dealership for an average of 90 days before it sells. Most dealers will finance that $20,000 cost over the 90 day period. Since the manufacturers want the dealer to have a good selection of vehicles for sale, they will reimburse that finance charge. In most cases the dealers will receive the hold-back every 90 days.
On average, the dealer hold-back will be 2% to 3% of Base MSRP, Total Invoice or Base Invoice. Our Cheat Sheet will automatically calculate this cost in Chapter Three: Car Price Calculations .
Recently, manufacturers have also tied bonuses to the dealer’s hold-back payment. For instance, some manufacturers will increase the hold-back percentage if the dealer maintains a good CSI rating or exceed their sales goals. However, some dealer may find the hold-back reduced if the dealer fails to meet minimum requirements.
Negotiating hold-back is a tricky business. Keep in mind; the Salesman, Closer and Sales Manager are normally not paid on the hold-back. So even though the dealership may be making hold-back profit they are not sharing it with the people with whom you are negotiating. Here are Manufacturer’s Hold-Back Percentages:
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