Lead Generating Websites

When you type in the phrase “trade-in value” or “new car pricing” into an Internet search engine you will see an endless list of web-sites.  Most of these web-sites are actually “lead-generators” and not necessarily good sources for on-line information. 

 

These lead generating websites will ask the user to input the make and model of the vehicle they are interested in.   (Many will also ask the user to input their trade-in information.) Then they will require the user’s name, phone number and email.  (This is really their primary function.)  They gather this information and then sell it to a car dealer in the customer’s local area. These websites can receive anywhere from $10 to $30 per lead from the dealer.

 

Example of Lead Generation Website:

 

This is essentially another doorway to dealer and generally this information will be dispersed to the dealership's Internet salespeople.

 

It is O.K to submit information to these sites, but the user should understand they can expect a salesman from their local dealer contacting them and trying to sell them a car. This guide book recommends that the customer establishes the vehicle’s net price through Edmunds.com or Carsdirect.com before they initiate a dealer contact.

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