This guidebook is a result of fifteen years of experience working as a car salesman, finance manager and sales manager in car dealerships across the U.S.

It is designed to improve your ability to negotiate the best price on a new car and also help you to avoid the frustrating “back and forth” process that makes purchasing a new vehicle so unpleasant and costly.

Now more than ever, it is important for customers to be aware of the dealer’s hidden profit streams. Recently, the internet has allowed customers easy access to a new vehicle’s invoice cost. In response, dealers have developed techniques to generate their profit from sources not disclosed in the purchase price or on the internet. This guide will prepare the buyer fully with a step-by-step roadmap to the best price.

Before a customer begins negotiations, s/he will know the entire “Front-End” and “Back-End” costs, as well as the techniques dealers use to increase their profits. This information, combined with one-of-a-kind printable calculators and “cheat-sheets,” will eliminate any last minute dealer games.

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